The State Of The Franchise Economy In 2013

Deck JPEG

Click to view PDF here and the infographic here.

This deck highlights key findings from IHS Global’s Third Quarter Franchise Forecast for 2013 and IFA’s Annual Franchise Business Leader Survey (FBLS) of 144 IFA members. Highlights include:

In the past year and a half, the franchise sector accounted for roughly 10 percent of all new jobs, bringing total jobs in the industry to more than 8 million today. In fact, over the past 12 months, the franchise sector has added 184,000 new jobs in industries such as business and personal services, restaurants, automobile, education, and manufacturing. Overall, the franchise sector indirectly supports more than 18 million jobs.

The franchise sector is forecasted to grow faster than the broader economy. Economy wide business formation and job growth is expected to be 0.7 percent and 1.6 percent respectively, compared to 1.4 percent and 1.9 percent in the franchise sector.

While the franchise sector is outgrowing the broader economy and is expected to increase from the post-recession average in 2013, growth is still expected to remain below pre-recession levels. Job growth from 2001 to 2005 averaged 3.7 percent a year compared to the 1.9 percent forecast for 2013.

Franchisors are more optimistic about the 2014 economy than franchisees. Seventy-six percent of franchisors expect business to be better in 2014 compared to just 31 percent of franchisees.

The top policy concerns for franchisees are government regulation and healthcare costs. At the same time, more than 90 percent of franchisees want government to simplify the tax code with lower individual and corporate tax rates.

Overall, both analyses point to modest growth in the franchise sector for the remainder of the year and into 2014. However, according to franchisees and franchisors, government can take steps to improve the economic landscape through tax, healthcare, and immigration reform.

The State of the Franchise Economy in 2013 by The International Franchise Association


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